AI Insights · Timothy · October 2022
Top 5 Personal Finance Budgeting and Planning Apps on iOS in Kenya Q3 2022
Discover the top-performing personal finance apps in Kenya for Q3 2022. Insights reveal trends in downloads, revenue, and active users.
In the third quarter of 2022, the iOS platform in Kenya saw notable activity within the Personal Finance Budgeting and Planning app category. Data from Sensor Tower provides valuable insights into the performance of the top five apps: Money Manager Expense & Budget, Splitwise, CashBook: Business Ledger Book, CashTrails+: Personal Finance, and Spending Tracker.
Money Manager Expense & Budget experienced a steady trend in weekly downloads, peaking at 76 in the week of August 29. The weekly active users showed a consistent increase from 474 at the start of the quarter to 535 by the end of September.
Splitwise saw fluctuations in weekly downloads, with a high of 60 during the week of July 18. The app's weekly revenue hit a peak of approximately $5 in early August. Active users grew from 116 at the beginning of the quarter to 161 by the end of September.
CashBook: Business Ledger Book had its highest weekly downloads of 64 in the week of August 22. Despite being a newer entry in the market, the app maintained a consistent download rate throughout the quarter.
CashTrails+: Personal Finance saw a peak in weekly downloads with 48 in early August. The app recorded a one-time revenue spike of $15 in mid-August. Active users increased steadily from 149 at the beginning of the quarter to 223 by the end of September.
Spending Tracker displayed a notable revenue increase, peaking at $19 by the end of September. Downloads fluctuated, reaching a high of 39 in both late June and early September. Active users also rose from 78 at the beginning of the quarter to 108 by early September, stabilizing at 92 by the end of the month.
For more detailed insights and data trends, visit Sensor Tower.
